So, without telling the Backstreet Boys, Pearlman put together *NSYNC (there are so many variations on their name but I’m sticking to *NSYNC, so there), even recruiting the same manager, Johnny Wright (also without telling them). That’s all very well if it’s an actual product that can be mass-produced, but pop stars – despite what you might think – are real people and they get tired and bored and cover themselves in awful tattoos as thinly-veiled cries for help.Īfter it took so long to get the Backstreet Boys off the ground, manager and currently incarcerated mogul Lou Pearlman not only realised he needed to capitalise on the wave of boybands that would follow in their wake, but also wanted a back up option should the original malfunction. As is the way with things like capitalism and pop music, once something reaches a mass audience and starts making a shitload of money, people want to replicate and reproduce it.
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